Standing Out from Other Interpreting Agencies
How Six Deaf Marketers and Two CODAs Created One Outstanding Reimagined Brand & Website
For over 10 years, we've been passionate about bridging communication gaps and empowering Deaf Professionals at work. We've seen the impact of clear, accurate interpreting firsthand, and we're proud of the relationships we've built with our clients.
Over the past decade, we've experimented with different websites and logos, a mix of DIY efforts and outsourced design. But for the last three years, a question lingered: how can we truly tell our unique story of serving Deaf Professionals? We knew we needed fresh perspectives, creative minds, and a deep understanding of our community.
So, we embarked on a search for the perfect agency to help us reimagine our brand and website. We looked locally, we looked nationally, and one quality became our guiding star: the agency had to be Deaf.
Enter dozanü
Founded by Deaf entrepreneurs and marketing genius, dozanü brought more than just design expertise to the table. They brought lived experience, cultural understanding, and a passion for amplifying Deaf voices.
The Journey Begins: Collaboration and Co-Creation
From the very first meeting, the dozanü team felt different. They listened intently to our stories, our challenges, and our aspirations. They didn't just hear our words; they understood the nuances of our experiences as Deaf professionals in a hearing world.
The collaboration was truly co-creative. We shared our vision, and they translated it into stunning visuals, compelling copy, and an intuitive website experience. They challenged us to think outside the box and to showcase the value we bring to every client interaction.
The Unveiling: A Brand and Website That Reflects Who We Are
The day we finally launched our new brand and website was exhilarating. It felt like unveiling a masterpiece, a reflection of everything we stand for and everything we hope to achieve.
The website is not just aesthetically pleasing; it's user-friendly, and tells our story that resonates with both Deaf and hearing audiences. It showcases the breadth of our services, the expertise of our interpreters, and the positive impact we have on our clients' lives.
More Than Just a Brand Refresh: A Movement for Change
But our partnership with dozanü goes beyond a new logo and website. It's about creating a ripple effect of change within the interpreting industry.
By choosing a Deaf-owned agency, we're sending a powerful message: Deaf professionals must be seen, heard, and empowered. The journey is far from over, but we're excited to see what the future holds. With dozanü by our side, we're confident that we can continue to tell our story, empower Deaf Professionals, and redefine the landscape of interpreting services for the workplace.
Join us on this journey. Visit our new website, learn more about our services, and let's work together to create a workplace that truly works for the Deaf Professional.